How to see the impact of the progress bar on average order value

Where to find your statistics

Your statistics are on the home page of the app: click the app name in the Shopify admin. Other figures live next to the feature they measure:

• recommendation blocks: the Analytics tab of Recommendations (see recommendations);
• A/B tests: the A/B testing (Beta) page (see A/B testing).

Filters

At the top of the page, choose:

• a market, or All markets;
• the period: Last 7 days, Last 30 days or Last 60 days;
• Current period, to include the day in progress.

The longest period is 60 days.

Key figures

• Average Order Value, Total orders and Total revenue, computed from your Shopify orders. Only orders placed on your online store count, since that is where the bar runs. Draft orders (orders you create by hand in the Shopify admin, such as wholesale orders), point of sale, the Shop app, marketplaces and other sales channels are left out, and so are cancelled orders. That is why these figures can differ from Shopify's own reports. Orders placed with a test payment gateway, and orders from your own team (see below), are left out too. Refunds are not subtracted.
• Conversion rate: the tiers reached divided by the times the bar was displayed. A tier only counts once the shopper has seen the bar during their visit. It is measured on your storefront, so it only shows on the All markets view.

Badges compare average order value, revenue and conversion rate with the previous period of the same length, except on the 60-day view.

The chart below plots average order value over time. On the right axis, show Orders, Revenue or Conversion rate, and group points by 1-Day or 7-Day.

Cart distribution: place your tiers

The Cart Distribution chart spreads your orders by cart value and draws your tiers on top. It shows where most carts land compared with each threshold: a tier far above most carts is rarely reached, and a tier below most carts rewards orders that would have happened anyway.

The scale and the Hide top X% mask adjust automatically each time the data loads:

• the mask cuts off the largest orders so the bulk of the distribution stays readable. It never hides more than 10% of orders, and it switches to Show all if it would hide a tier that orders reach;
• a tier above your largest order of the period is not drawn, since no order reaches it. If you do not see your highest tier, this is why;
• when you pick a scale or a mask yourself, your choice stays until you reload the page.

Sales by traffic source

If one of your tiers targets a traffic source (UTM parameters), a Sales by traffic source card lists orders, revenue and the share of orders that reached a tier for each source. The No source row is the rest of your store over the same period. See targeting.

The email report after you add a tier

About two weeks after a new tier first shows on your store, you get an email with the figures of all your active tiers over the same period, the new one first:

• the share of the orders it applied to that reached it;
• the revenue of those orders;
• their average order value, compared with the other orders, when there are enough orders on each side;
• for a gift tier, the number of gifts given.

Each tier is measured only on the orders it applied to: online store orders, from the countries, markets and customers it targets. These figures describe what happened. They do not say what the tier changed on its own.

If no order reached the new tier, the email says so and suggests checking its threshold. If your store has too few orders, the measure waits up to four weeks, and no email is sent if there are still too few. You get at most one report a month. During the free plan trial, the trial emails show these figures instead. To stop the reports, click Stop these reports at the bottom of the email.

What is the tier crossing rate?

The tier crossing rate is the share of shopping sessions that saw a tier within reach (the bar was showing, the cart was not empty and the tier was not yet reached) and then reached that same tier in the same session. Empty carts are left out.

It is different from the Conversion rate tile, which divides tiers reached by every display of the bar, empty carts included. The two figures do not compare.

This rate is descriptive: it tells you what carts that see the bar do, not what the bar caused. To measure the effect of the bar itself, run an A/B test with a group that sees no bar.

Leave your team out of the statistics

Your own visits and test orders should not count. Part of your team is left out on its own; for the rest, use Settings > Internal traffic.

Left out automatically

A browser is excluded with no click when it opens your store from the Shopify admin, for example with the button that opens your online store, or from your Partner Dashboard.

A theme preview excludes the browser the same way, for your published theme too. If you share a preview link with a customer, their browser is left out as well. The theme editor never counts, but it does not exclude the browser for later visits: your browser keeps the editor apart from your other tabs. Open your store once from the Shopify admin, or use Exclude this browser.

An order placed with the email address of someone who opened Yaco on your store is left out of A/B tests too.

A customer logged in to your store is treated as your team when their email address uses your store's domain, the domain of your store's email addresses in Shopify settings, or the domain of the owner or a staff member who opened Yaco in the last six months. For example, with the store www.your-brand.com, accounts in @your-brand.com are left out. Gmail, Outlook, Yahoo, iCloud and other public email providers never count, nor do collaborator accounts such as agencies. A new domain is taken into account the next time someone on your team opens Yaco.

Exclude a browser or a customer account

In Settings, open Internal traffic:

• Exclude this browser opens your store in a new tab and excludes that browser with no end date. Clearing the browser's data removes the exclusion, and Safari clears it after 7 days without a visit to your store. Do it once on each browser your team uses: phone, laptop, office computer. If your store is password-protected, enter the password, then click the button again.
• Add the tag yaco-internal to the customer accounts your team uses to place orders. Their visits and orders are excluded on every device, as long as they log in to your store before checkout.

Left out: progress bar and recommendation statistics, A/B test visitors and orders, and the order figures on this page. Figures recorded before the exclusion do not change. The Your team list shows who opened Yaco on your store, by name and email, and when they last excluded a browser.

If the statistics do not load

The message about a missing read_orders permission means the app cannot read your orders, so order-based figures cannot be computed. Write to support@yaco.studio with your store URL.